STYLE FASHION WEEK LA RETURNS TO ROCK THE RUNWAY IN THEIR 5TH SEASON OF FASHION EVENTS THIS MARCH

March 4th, 2013 (LOS ANGELES)- This March,Style Fashion Week LA is back for their highly anticipated, 5th season of fashion events and designer showcases. Since inception, Style Fashion Week LA has become widely respected and influential in the Los Angeles fashion scene. The upcoming fashion week will be held at the landmark Cathedral, Vibiana, in downtown Los Angeles. This exquisite cathedral provides an elegant backdrop for the year’s most stunning runway shows. This season will feature the coveted collections of both international and national designers as well as showcase the freshest looks from talented emerging artists. The 5-day event, March 11th-15th, will include musical entertainment, live performances, and lifestyle exhibits. Guests will enjoy signature cocktails and designer showcases throughout the week in the spacious VIP courtyard lounge.

Style Fashion Week LA is excited to announce their partnership with the Luxe City Center Hotel, located in downtown Los Angeles. This luxury hotel will host Style Fashion Week’s opening reception on Sunday, March 10th. Guests of this exclusive event will celebrate the kickoff of fashion week by enjoying specialty cocktails and previewing select pieces from the week’s upcoming designer shows.

Fashion week hits the runway in style on Monday, March 11th, with opening collections by talented Latin-American designers. Mexican designer, Gregorio Sanchez, will debut his new brand, the GREGORIO SANCHEZ COLLECTION. With over fifteen years of experience, Gregorio Sanchez, is known for his impeccable style and eye-catching, fashion-forward ensembles. His chic creations set the standard for design and craftsmanship and have amassed a devoted following across countries. Ina Soltani’s F/W 2013 collection will highlight the signature details that have defined the designer’s confident style from the beginning. Extraordinary leather accents dominate this sophisticated new collection. Her designs are strongly inspired by the dramatic narratives of artisan traditions and express deep appreciation for arts and culture. Ina Soltani’s glamorous pieces have been worn by Hollywood A-listers like Eva Longoria, Kim Kardashian, and Jennifer Lopez.

Tuesday, March 12th-The second day of fashion week will be hosted by LA’s popular store, Brigade LA. With their eclectic mix of designer brands, Brigade LA is driving downtown fashion into the future. Doors will open at 5:00 P.M. for the Brigade LA designer showcase at 6:30 P.M. Tuesday’s 7:30 P.M. show will feature the contemporary women’s boho chic collection by XCVI. Using versatile fabrics and thoughtful styling, XCVI fashions clothing for women who believe in style, without sacrificing the luxury of comfort.

Returning designer Paulie Gibson will showcase his Fall 2013 collection ‘Blueprint’ Tuesday evening. Since 2009, Paulie Gibson designs have graced the glossies, run­ways, and award ceremonies of the fashion elite. This expertly trained designer creates pieces that reflect opposing forces and concepts. ‘Blueprint’ will be his largest, most impressive collection to date, promising to be both cutting-edge and unexpected. Several additional designers will round out Tuesday’s night of events, showcasing their latest collections on the runway.

Wednesday, March 13th- Style Fashion Week presents their first ever runway shows featuring lines specially designed for kids and young adults. Hollywood Doll, the breakout line by Pussycat Doll singer, Kaya Jones, will make its runway debut at 6:30 P.M. Hollywood Doll is the collaboration of Jones and Heatherette co-founder, Traver Rains. The whimsical style is designed to inspire young girls to express their individuality and encourage self-confidence. Guests of the show will be treated to a special performance by Kaya Jones herself, singing a song off her new album. Following Hollywood Doll is New York based children’s label, es + es. This luxury fashion brand is bringing style to young fashionistas, sizes 4-10. Made in the USA, es + es products use the highest quality materials and sustainable textiles. es + es provides the high-end style that keeps their clients coming back for more.

Style Fashion Week LA is thrilled to announce the returning shows of designers, Quynh Paris and Ash Haute Couture on Wednesday evening. International designer, Nguyễn Quỳnh Nhu, creator of Quynh Paris, will take over the runway at 7:30 P.M. The vibrant pieces of Quynh Paris exude a playful energy while experimenting with the structure of classic design. Elaborate embellishments evoke a sense of grandeur in her collections.The shows this evening will also feature Mumbai based, Ash Haute Couture’s luxury line of women’s wear. Impeccable workmanship and intricate hand embroidery enliven the feminine silhouettes of the collection. Combining western style with eastern influences, Ash Haute Couture has created a timeless style of class and elegance. Designer Pia Gladys Perey joins Style Fashion Week this season with a collection expressing a sense of mature femininity. The ultimate sophistication lies in her design’s subtle sexiness and elegant simplicity. Her designs are able to draw the eye and compliment a woman’s curves without appearing revealing or risqué. She has designed jumpsuits whose playful drape and color are exciting and flirty while still maintaining an element of class and poise.

Thursday, March 14th welcomes the 6:30 P.M. combined show by Linden, Bishme Cromartie, and Madisonpark Collective. Locally designed and manufactured womenswear label, Linden, looks forward to the upcoming fall 2013 shows with the ‘Wind-Up Bird Collection’, inspired by the Haruki Marukami novel “The Wind-Up Bird Chronicle”.The capsule collection references the complicated story of the book, but, as always, maintains wearability with flattering silhouettes and a mixture of hard and soft textures. Guests can look forward to separates, dresses, and outwear with unique combinations of materials ranging from gauzy cottons to structured leather.

Hailing from Baltimore, Bishme Cromartie is known for his uninhibited and playful design choices. His garments experiment with futuristic forms, bold colors, unusual fabrics and unexpected drape. Cromartie’s new line will be a show that is sure not only to entertain, but undoubtedly inspire.

Designer Trey Alligood III will close the 6:30 show with Madisonpark Collective. He will be debuting his much anticipated women’s and men’s fall 2013 collection at Style Fashion Week. The collection focuses on timeless silhouettes with beautiful fabrics including selvage denim, stretch selvage denim, 100% organic cotton, re-claimed cotton, canvas, cashmere and lambskin leather. He has stayed true to what he does best and that is offering exceptional quality with sophisticated originality. Alligood uses beautiful fabrics from Japan with eco-friendly washes, a stunning color pallet, and insane trims taking this brand to another level. As always the small hand crafted details in the collection are incredible and everything is made right here in Los Angeles California! If you have seen this show the past two seasons you know they have something up there sleeve you don’t want to miss!

Thursday evening at 8:30 P.M., Style Fashion Week LA and Fashion Hope will present the Go Red for Women Celebrity Red Dress Fashion Show, benefiting the American Heart Association. This special fashion event is dedicated to raise awareness for the Go Red Movement, and to build support for the American Heart Association in the fight against heart disease. Since its inception in 2004, the Go Red For Women movement has been spreading awareness about the risks of heart disease and helping women live healthier lives. Support by strong and powerful female voices gives the movement the ability to continue its important and necessary work. Our Celebrity Red Dress Fashion Show will feature 15 celebrities walking our runway in stunning red designer gowns. The event will be hosted by celebrity stylist Anya Sarre. Anya Sarre is one of Hollywood’s most influential trendsetters, known for her impeccable eye and ability to tie any look together with the perfect accessories. While Sarre is most known for her popular television appearances on Entertainment Tonight, The Insider, and Rachael Ray, Sarre’s designs, tips, and accessories have been featured in the pages of Genlux, Daily Variety, OK!, US Weekly, and Life & Style, among others. Born and raised in California, Sarre embodies a unique flare for fashion positioning her as one of the most sought after stylists in Hollywood.

Style Fashion Week LA has partnered with Fashion Hope to present the Go Red for Women Celebrity Dress Show. Since May 2011, Fashion Hope has been using the fashion industry as a vehicle to build awareness and raise funds in the fight against human trafficking. With the involvement of fashion press, celebrities, designers, boutiques, and fashion professionals, Fashion Hope is able to educate a wide audience on this atrocity. They partner with Non-Governmental Organizations working on the forefront, rescuing and rehabilitating victims of human trafficking.

Ticket proceeds for the Go Red for Women Dress Show will go to support the American Heart Association, and can be purchased online at www.stylefashionweek.com.

Fashion Week’s finale on Friday, March 15th,will be presented by LA’spremier showroom, StylePR. The grand finale collective show will feature the stunning designers, ROXANNE NIKKI, Bryan Hearns, and Michael Cinco. Canadian designer, Roxanne Nikki will open the show with a new collection from her namesake brand, ROXANNE NIKKI. ROXANNE NIKKI has been featured in blockbuster films and is popular among high-profile celebrities and musicians. Her menswear has been worn by music icons like R.E.M front man, Michael Stipe, and her womenswear has been seen on mega-stars like Carmen Electra, Christina Milian, and Nicki Minaj. ROXANNE NIKKI is based out of Vancouver, where the label continues to evolve, pushing the envelope of innovation.

Next, the grit of the street and glamour of the runway come together in the trained hands of designer, Bryan Hearns. By pairing opposite forms and textures, California native, Bryan Hearns, is able to soften his dramatic lines and create ensembles that are thematically layered. His pieces appear inspired by everything from military authoritarianism to spring picnic preppiness. His style exudes a sexiness in its unexpected and uninhibited design choices.

Friday’s grand finale will come to a close with the new collection by Michael Cinco. This Dubai-based, Filipino designer, draws inspiration from the classic glamour of Hollywood starlets like Grace Kelly and Marlene Dietrich. Cinco has partnered with Swarovski Crystals, creating stunning bridal couture creations that captivate his devoted clients and followers. The immaculate detailing and exquisite ornamentation of Michael Cinco’s designs tell a story of strength through an armor of adornment. Fine embellishments are met with equally dramatic drape, structure, and pattern. Britney Spears recently wore a jaw-dropping black sequined gown by Michael Cinco to the 2013 Elton John Oscar party.

Closing night, the courtyard lounge will debut a dual installation by the Rampant Fashion Cooperative and House of Devali. Each of these designer brands will showcase 10 looks from their new collections for fashion week guests.

Friday evening guests will gather at DRAI’S Hollywood for a blowout celebration of the week’s phenomenal fashion events. This official afterparty will be hosted by the stunning Kim Porter. From 10 P.M- 2 A.M fashion week guests can enjoy this premier elegant LA hotspot. The night promises to be full of toasts, dancing, and music, and may even see an appearance of Kim Porter’s husband, music icon Puff Daddy.

Throughout the week, California jewelry maker, Sara Horne, will showcase her jewelry collection for guests in the courtyard lounge. Based out of Venice, CA, Sara Horne has a real appreciation for the California lifestyle and environment around her. She crafts her designs using unexpected and innovative materials, often those found in her travels around the beach city. Celebrities like Amanda Seyfried and Adrian Grenier adore Sara Horne’s unique one of kind pieces. The artistic sensitivity and intimacy in Sara Horne Jewelry brings out the personal style of everyone that wears her designs.

LA’s BLOOM Showroom will feature 5 accessory designers Monday through Friday in a courtyard showcase. Launched in 2011 by Jennifer Derner, BLOOM Showroom is dedicated to promoting and gaining exposure for their talented designers. Their inclusive method, handling all aspects of business, from distribution to publicity, allows BLOOM to fully support new talent, bringing new collections to eager audiences across the country. During the week, BLOOM will present the stunning jewelry collections of Casalinda Studio, Jolica Horizontal Something Charming, and Lila Clare Jewelry.

Returning sponsor, VoCe Haircare, will have their team of professional stylists backstage collaborating with designers to create specific looks for each collection. These trusted beauty specialists will style unique hair trends using VoCe Hair Care products infused with energizing, refreshing fragrances, and advanced formulas that deliver superior performance and flawless results.

This season’s official makeup sponsor, MANNA Kadar cosmetics, will create unique and long lasting looks for the runway. Their line of specially formulated products is enriched to provide flawless effects with intense all day staying power. The multi-beneficial cosmetics are designed to enhance every woman’s natural beauty.

Monday-Friday CAILYN Cosmetics will showcase their innovative skincare products in a special booth in the courtyard lounge. As a trendsetter in the cosmetics industry, CAILYN delivers the highest quality products throughout the US and internationally. CAILYN is praised for their state-of-the-art technology and years of experience producing all natural products for high-end spas and salons.

Peroni Nastro Azzurro is proud to be the official beer sponsor of this year’s Style Fashion Week LA. Peroni has a strong history within the fashion industry, sponsoring major fashion events internationally and partnering with both world-renowned designers and emerging talent. This unique relationship between Peroni and the fashion world has helped earn Peroni the reputation of being “The World’s Most Stylish Beer”.

Fashion television network, RUNWAY TV, joins SFW this season as an official media sponsor. RUNWAY TV takes the high quality, fashion content of RUNWAY magazine on screen. The much anticipated network will feature exquisite fashion shows, celebrity interviews, and breakthrough reality programs.

Official hotel sponsor, Luxe City Center Hotel, is the premier boutique hotel in downtown Los Angeles. The hotel’s first-class amenities and exceptional service make this the perfect stay for business and leisure travelers alike. The elegant atmosphere of Luxe City Center Hotel offers a sophisticated experience, and with landmarks and attractions nearby, guests are never far from entertainment.

Founded by Kuo Yang, fashion week printing sponsor, OneOne77 Creative Studio, provides design services from a very small and intimate collective of designers, programmers and creative individuals. With design, multi-media, and printing services, OneOne77 Creative Studio offers businesses quality they trust.

The Official Afterparties for Style Fashion Week will be held Monday through Thursday, March 11th – 14th at SPiN Standard Lounge in downtown Los Angeles. SPiN is the Ping-Pong social club guests flock to for incredible atmosphere and unique themed ping-pong events. Glow-in-the-Dark Ping-Pong Tuesdays is just one of the funky fun original parties SPiN has to offer. This trendsetting lounge is the place to go for a one-of-a-kind experience, over-the-top entertainment and an exclusive crowd. We are excited to team up with SPiN this season to celebrate.

Style Fashion Week LA. enjoys increasing success and growth thanks to the continual support of their wonderful sponsors. This season a special thanks goes to SmartScarf, Monster Energy, Naked Juice, Apparel News, Sticky Candy, Urth Caffe, and Crossroads Trading Company.