Style Fashion Week puts top L.A. fashion designers on the runway Style Fashion Week arrives this October with runway shows at the elegant Vibiana and exclusive parties for attendees, buyers and designers. Los Angeles , September 26, 2011 — On the heels of its spring success, Style Fashion Week launches its 2nd season this October during Market Week in downtown L.A.

Hosting a week of collections, complete with runway-worthy designers and exclusive after-parties, SFW will once again set the bar for L.A. runway shows. The event launches Sunday, October 16th with a VIP Media Reception, setting a luxurious tone for the entire week. Six days of runway shows follow October 17th-22nd, featuring celebrity guests and fashion industry leaders.

Style Fashion Week will return to VIBIANA in downtown Los Angeles, as the former cathedral continues to offer an inspiring, timeless atmosphere. Preceded by 130 years of history, VIBIANA combines all of the drama and grandeur worthy of Fashion Week.

Monday, October 17th through Friday, October 21st will feature nationally-acclaimed designers such as Gypsy 05, Stop Staring!, Alternative Apparel, Fashion Biz Inc., Gen Art to name a few. A leading lifestyle brand, Alternative Apparel brings its spring collection to Fashion Week on October 18th. Its spring line, “Oasis of Color, will feature rich textures, sun-bleached desert washes, bold prints and a vibrant color palette.” Expect to see “asymmetrical maxi-dresses and high-waisted mini-skirts in colorful prints, as well as a selection of must-have novelty pieces for women, including sheer, mesh tanks, cut-out sweatshirts and beaded Baja Cloth ponchos.” Alternative Apparel also produces a men’s line that will offer “breezy Baja Woven’s in hoodies, shorts, and button-downs” for spring.With so much buzz about shopping local, Style Fashion Week welcomes the return of local designers, Gypsy 05 and Stop Staring.

On October 18th, Stop Staring!
will reveal a new collection of retro-inspired dresses that have an über-feminine, vintage feel. Following its namesake, Stop Staring! will ensure that your gaze stops when its line of curve-hugging looks takes on Fashion Week. Gypsy 05, whose collection is made right here in Hollywood, will hit the runway on Wednesday,

October 19th. According to these designers,
“Gypsy 05 is a lifestyle brand that transitions from day to night attire with ease for both men and women. It is predominantly a t-shirt line, but they also like to incorporate unique casual dresses, pants, and sweaters.” The brand prides itself on “[continuing] to push the envelope in creating a truly distinctive collection.” Rounding out the week
on
October 22nd, Gen Art 
will showcase an entire night of emerging fashion designers. With a track record of “alumni [including] Zac Posen, Rebecca Taylor, Philip Lim, Vena Cava, and Rodarte,” Gen Art continues its legacy fashion program, “Fresh Faces in Fashion.” SFW is honored to welcome this respected organization. To keep things interesting, Style Fashion Week has kept a couple of surprise designers on tap, who will be unveiled as the event nears. For Style Fashion Week updates, “Like” on Facebook: http://www.facebook.com/stylefashionweek and follow on Twitter: StyleFW, http://twitter.com/#!/stylefw. For more information, contact info@stylefashionweek.com Complete schedule available online at: www.stylefashionweek.com